Big billion startup:- The untold Flipkart story

The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live.

IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology.

Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.

Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company.

Comments

How Energy conversion from coal is done?

Single generator sets of over 600 MW are now used in the UK, though there are many smaller generators in use. A 600 MW generator can supplythe average needs of over 1 million UK households. Three or four such generators are typically installed in a single large coal-fired station which isoften sited close to a coal mine, away from the city dwellers who consume the electricity. Such generators are usually driven by a compound arrangement of highpressure, intermediate-pressure and low-pressure turbines, increasing in size as the pressure decreases. Modern turbines rotate in a speed range from 1500 to 3500 r.p.m., usually 3000 r.p.m. for the UK’s 50 Hz system. For large coal-fired plant the steam pressure could be 25 megapascals (MPa) with steam temperatures of 500–600 °C to improve the thermodynamic efficiency. In nuclear reactors, which operate under less demanding conditions, the steam is superheated to about 5 MPa and 300 °C. Modern water tube boilers are complex and have ...

20 Interesting science fact (PART 2)

1/ Astronauts cannot belch - there is no gravity to separate liquid from gas in their stomachs. 2/ The air at the summit of Mount Everest, 29,029 feet is only a third as thick as the air at sea level. 3/ One million, million, million, million, millionth of a second after the Big Bang the Universe was the size of a ...pea. 4/ DNA was first discovered in 1869 by Swiss Friedrich Mieschler. 5/ The molecular structure of DNA was first determined by Watson and Crick in 1953. 6/ The first synthetic human chromosome was constructed by US scientists in 1997. 7/ The thermometer was invented in 1607 by Galileo. 8/ Englishman Roger Bacon invented the magnifying glass in 1250. 9/ Alfred Nobel invented dynamite in 1866. 10/ Wilhelm Rontgen won the first Nobel Prize for physics for discovering X-rays in 1895. 11/ The tallest tree ever was an Australian eucalyptus - In 1872 it was measured at 435 feet tall. 12/ Christian Barnard performed the first heart transplant i...

How ASPs works?

The Web and the Internet began to really heat up and receive significant media exposure starting around 1994. Initially, the Web started as a great way for academics and researchers to distribute information; but as millions of consumers flocked to the Internet, it began to spawn completely new business models. Three good examples of innovative models include: • Amazon - Amazon (which opened its doors in July, 1995) houses a database of millions of products that anyone can browse at any time. It would have been impossible to compile a list this large in any medium other than the Web. • Ebay - Online auctions make it easy and inexpensive for millions of people to buy and sell any imaginable item. It would be impossible to do this at a reasonable cost or in a timely manner with any medium other than the Web. • Epinions - Thousands of people contribute to a shared library of product reviews. One of the Web's greatest strengths is its worldwide view a...

Knowledge N Fact4u

Search This Blog